Explore the rise of lakehouse architecture and SQL analytics in this keynote from the Data + AI Summit EU 2020. Delve into how Delta Lake enables the full potential of lakehouse architecture, combining the best features of data warehouses and data lakes. Learn about Databricks' SQL Analytics service, which allows running traditional analytics on data lakes without compromising performance, security, or quality. Gain insights from industry experts, including Databricks CEO Ali Ghodsi and leaders from Tableau Software and Unilever, as they discuss the impact of lakehouse architecture on data management and decision-making. Witness a technical deep dive into SQL Analytics' performance optimizations, including Delta Engine, auto-scaling SQL-optimized clusters, and SQL Analytics Endpoints. Understand how this innovative approach addresses challenges in analytics workloads, providing data warehousing performance with data lake economics.