Dive into the second part of a comprehensive video tutorial on creating brand identities with R.k. De la Rosa from Simmer Studios. Learn how to develop unique brand elements using Illustrator and Photoshop, including mood boards, logo design, color palettes, typography, and mockups. Gain insights on font selection, designing stickers, using the Recolor artwork tool, and working with patterns. Discover tips for starting a design business, balancing client work with social media content, and building effective case studies. Explore the image trace tool, learn about working with mockups, and get advice on project organization. This in-depth session also features an Artist Spotlight on Jolo Arante and covers various aspects of the design process, from initial concept to final presentation.