Watch brand designer Whitney Kerney refresh the brand identity for Remi + Gold, an Austin-based Floral Studio, in this Adobe Live video. Learn the full branding and identity workflow in Adobe Illustrator, covering color palettes, font selection, and logo design. Gain insights on creating moodboards, staying organized with ADHD, finding branding clients, pricing strategies, work-life balance, and font inspiration. Explore the differences between designing for yourself and clients, discover the Pantone Connect Illustrator plugin, and understand how to handle client revisions and challenging projects. This comprehensive tutorial offers valuable tips for both aspiring and experienced brand designers.
Rebranding for a Floral Studio - Brand Identity Workflow in Adobe Illustrator