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1
Start
2
Intro to Whitney’s Work
3
Discussing Brand Strategy
4
Creating a Moodboard in Illustrator
5
Tips for Staying Organized with ADHD
6
How to Find Your First Branding Clients
7
Designing for Yourself vs Designing for a Client
8
Whitney’s Career Background
9
Pantone Connect Illustrator Plugin
10
How to Approach Pricing for Clients
11
Finding Work / Life Balance
12
Discussing Font Inspiration
13
Discussing Brand Fonts
14
How Many Revisions Allowed for a Client
15
Working on Projects that Don’t Interest You
16
Stream Recap
Description:
Watch brand designer Whitney Kerney refresh the brand identity for Remi + Gold, an Austin-based Floral Studio, in this Adobe Live video. Learn the full branding and identity workflow in Adobe Illustrator, covering color palettes, font selection, and logo design. Gain insights on creating moodboards, staying organized with ADHD, finding branding clients, pricing strategies, work-life balance, and font inspiration. Explore the differences between designing for yourself and clients, discover the Pantone Connect Illustrator plugin, and understand how to handle client revisions and challenging projects. This comprehensive tutorial offers valuable tips for both aspiring and experienced brand designers.

Rebranding for a Floral Studio - Brand Identity Workflow in Adobe Illustrator

Adobe
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