Learn to design a comprehensive brand identity using Illustrator and Photoshop in this tutorial by Designer and Illustrator Sydney Michuda. Discover how to create custom color palettes, design branded elements and logos, and apply them to real-world mockups. Gain insights on designing with competitors in mind, selecting appropriate fonts, posting effective case studies, pricing your work, balancing client bookings, finding work opportunities, and drawing inspiration. Explore topics such as project overview, tips for success in the design industry, and hear about Sydney's dream clients in this informative 1-hour 57-minute session hosted by Creative Director Alex Lazaris.