Dive into a comprehensive branding tutorial with designer and illustrator Sydney Michuda as she demonstrates how to create custom color palettes and layouts using Adobe Illustrator and Photoshop. Learn to develop a cohesive brand identity, improve logos, websites, and business cards, and create impressive mockups. Explore techniques for choosing color palettes, organizing workspaces, presenting design choices to clients, and creating textures and icons. Gain insights into client interactions, Sydney's favorite designers, her educational and professional background, and receive valuable advice for design students. This nearly two-hour session, hosted by Creative Director Alex Lazaris, offers a wealth of knowledge for designers looking to enhance their branding skills and create stunning visual identities.