Watch Amy and Jennifer Hood from Hoodzpah Design create a brand identity for a fictional company in this comprehensive video tutorial. Learn how to interpret a design brief and craft a custom logo using Illustrator. Follow along as they transition their designs to Photoshop and InDesign to create mockups for business cards and packaging. Gain insights into choosing colors, finding mockups, making crucial design decisions, and understanding Hoodzpah's process for designing typefaces. Explore the differences between Arc and Type on Path tools, receive advice for overcoming creative blocks, and discover tips for starting personal projects to enhance your portfolio. This in-depth session, featuring the twin co-founders of Hoodzpah Design, offers valuable knowledge for aspiring and experienced designers alike.