Discover how professional speakers craft compelling stories and speeches in this 25-minute video interview with StoryWorksLA Writer and Coach Barbara Seymour Giordano. Learn essential techniques for developing a clear message, identifying your "North Star," and effectively structuring your narrative. Explore the importance of proper hydration, reflection, and text preparation in the speaking process. Gain insights from Giordano's experience coaching TED Talk speakers and her analysis of Steve Jobs' presentation style. Enhance your public speaking skills and storytelling abilities to captivate audiences and deliver impactful presentations.