Explore the art of storytelling with data in this captivating conference talk from ODSC WEST 2015. Learn how to leverage the power of narrative to make your data resonate with audiences, drawing inspiration from the Wizard of Oz. Discover practical tips for creating compelling data visualizations, including scatter plots, line graphs, slope graphs, and bar charts. Delve into Gestalt principles, information visualization perception, and the effective use of contrast and color in data presentation. Gain insights from Cole Nussbaumer Knaflic, a renowned expert in data storytelling, as she shares lessons from her book and workshops. Leave equipped with strategies to enhance your data communication skills and create impactful visual narratives that engage and inform your audience.