Explore event data modeling in cloud data warehouses through this 45-minute conference talk by Nienke Bos, Data Consultant at Snowplow Analytics. Learn why companies are moving away from packaged analytics solutions to build their own data stacks, and discover the benefits of data modeling for gaining deeper insights and creating a single source of truth. Delve into practical examples of user journey modeling, macro events, sessions, and users. Understand the business logic behind this shift and gain valuable knowledge on implementing data modeling techniques in your own organization.