Explore the implications of Apple's ITP 2.1 (Intelligent Tracking Prevention) on web analytics and cookie tracking in this 53-minute video from MeasureSchool. Delve into the significant changes to cookie storage, discuss the potential impact on tracking methodologies, and examine concerns surrounding Google Analytics. Learn about possible solutions, including server-side tracking and browser tracking alternatives. Gain insights into adapting your web analytics strategies in response to these evolving privacy measures.