Dive deep into the world of event-driven analytics with this comprehensive video featuring Hussain Mehmood from Marketlytics. Explore the shift from pageviews to events, understand the components and structure of events, and learn best practices for creating effective event-driven data models. Discover how to implement events in various tools, integrate user attributes, and leverage common datasets for practical use cases. Gain valuable insights into the future of analytics and equip yourself with the knowledge to thrive in this new era of data-driven decision making.