Learn how to effectively use Google Tag Manager and implement Google Analytics 4 in this comprehensive tutorial. Create your first container, install Google Tag Manager, and understand the fundamentals of tags, triggers, and variables. Explore the basics of Google Analytics 4 and learn how to install it using GTM. Master the process of testing tags, using preview mode, and publishing changes. Dive into custom script implementation and event tracking in GA4, including a practical example of link click tracking. Gain essential skills for managing tracking codes and improving your website's analytics capabilities.