Learn how to effectively use Google Tag Manager and implement Google Analytics 4 in this comprehensive tutorial. Start by understanding the basics of Google Tag Manager, create your first container, and learn how to install it on your website. Explore the concepts of tags, triggers, and variables, and gain insights into Google Analytics 4 functionality. Master the process of tracking pageviews, testing and publishing tags, and implementing custom scripts. Dive into event tracking with Google Analytics 4, and discover how to create and use triggers effectively. By the end of this tutorial, you'll have the skills to manage tracking codes more efficiently and set up Google Analytics 4 to measure your website traffic accurately.