Learn how to set up Google Analytics 4 (GA4) and implement conversion tracking in this comprehensive video tutorial. Discover the essential steps to prepare for the transition from Universal Analytics to GA4, including account setup, Google Tag Manager configuration, and conversion event tracking. Master the process of adding UTM parameters to Facebook and Instagram ads for precise campaign tracking within GA4. Explore cross-domain linking setup and gain insights on effectively viewing your data in the new GA4 interface. Perfect for beginners, this guide equips you with the knowledge to track conversions from various sources and optimize your digital marketing efforts using Google's latest analytics platform.