Explore a thought-provoking conference talk that challenges conventional approaches to change management in the tech industry. Delve into the reasons behind frequent failures in handling change effectively, despite it being a core activity in providing value. Examine how anti-change ideas, often implicit, permeate our reasoning and practices. Using vintage advertising as a backdrop, discover weak ideas that need to be discarded and explore alternative strategies to strengthen change management approaches. Learn about the concept of change harvesting, the importance of taking smaller steps, using experiences to modify behavior, and addressing minor issues. Gain insights into reorienting perspectives and overcoming coaching challenges in the context of organizational change.