Explore a transformative enterprise makeover in this 51-minute conference talk by Alex Hillman at ETE 2012. Learn how a 40-year-old company with outdated technology decisions overcame growth limitations through strategic tech choices. Discover the process of reducing annual technology costs by over 70% while simultaneously opening new revenue channels. Gain insights into tackling legacy systems, bringing technology in-house, and managing priorities during large-scale transformations. Follow the journey from initial challenges to successful outcomes, including timeline, cost considerations, engineering team dynamics, and the importance of idea sharing in driving innovation.