Explore a conference talk that delves into the responsible adoption of new technologies in enterprise settings. Learn to evaluate and justify the implementation of cutting-edge solutions by considering business needs, customer requirements, and potential risks. Gain insights into building data-supported business cases, conducting user-centered research, and applying practical guidelines during product definition and early design stages. Discover methods for vetting novel approaches, avoiding gratuitous technology use, and fostering innovation that truly serves core business objectives. Walk away with valuable strategies for balancing technological advancement with organizational needs in complex project environments.