Explore best practices, common challenges, and key learnings for creating meaningful brand experiences in Messenger during this 20-minute technical session from Meta's Messenger partner engineering team. Discover how to match business objectives with effective Messenger experiences, covering topics such as Text Mode, Private Reply API, webhooks, engagement strategies, and sponsored messaging. Gain insights into real-world examples like the AntMan movie experience and learn how to leverage data to optimize your brand's presence on the Messenger platform.