Explore how Adidas leverages Facebook Groups to build community, brand loyalty, and customer evangelism in this 32-minute fireside chat from F8 2019. Discover the power of groups, understand why people use them, and learn about Adidas' successful community strategy. Gain insights into Facebook communities, Adidas group success stories, and practical examples of community engagement. Learn about new features like Facebook Pixel for Groups and explore future opportunities with Facebook. Dive into the world of open source and understand how it contributes to building stronger online communities.