Explore effective strategies for using social media to communicate scientific findings and engage with diverse audiences in this webinar. Learn how to leverage multimedia content, choose appropriate platforms, and craft compelling messages that resonate with your target audience. Discover the importance of community science, understand the Thriving Earth Exchange process, and gain insights into successful case studies. Delve into various social media outlets, scheduling tools, and best practices for scientists and community managers. Acquire tips on creating engaging content, including video production, Facebook Live sessions, and podcasting. Address challenges such as dealing with trolls and maintaining scientific integrity online. Gain valuable insights on building a following, persistence in social media efforts, and adapting to emerging platforms like Snapchat for research and science communication.