Discover effective strategies for scientists to leverage social media in this 59-minute webinar. Learn why social media is crucial for scientific communication, how to identify and engage your target audience, and choose the right platforms for your goals. Explore techniques for framing your message, handling trolls, and managing time investment. Gain insights on using various platforms like YouTube, Twitter, and Facebook, as well as tips for managing institutional accounts. Address common challenges in science communication and learn how to formalize your social media presence. Perfect for both beginners and experienced users looking to enhance their online scientific outreach.