Explore a comprehensive six-step process to harness imagination and spark innovative ideas in this 55-minute talk by Martin Reeves. Delve into the nature of imagination, debunk common misconceptions, and learn practical techniques for finding surprise, developing ideas, and fostering collective creativity. Discover the power of play, examine the impact of AI on human imagination, and gain insights on enabling imaginative thinking in organizations. Gain valuable knowledge from examples across business, science, and the arts to unlock your imaginative potential and drive meaningful change in various fields.