Discover key strategies and techniques for crafting compelling pitches in this APS Physics summer webinar. Learn how to transform technical presentations into engaging lectures that resonate with audiences and convert skeptics into believers. Explore the importance of storytelling, non-verbal communication, and understanding audience values in effective persuasion. Gain insights from Peter Fiske on appealing to both mental systems, establishing trust, and adapting communication styles. Delve into the neuroscience behind storytelling and acquire practical tips for connecting with people in various professional settings. Apply these skills to enhance your ability to pitch yourself and your ideas successfully, opening doors to important career opportunities.