Explore a holistic approach to building a personalization strategy in this 17-minute video featuring Rusty Warner, Forrester vice president and principal analyst. Learn how customer obsession applies to personalization, understand the multiple enterprise investments required, and discover ways to connect your personalization ecosystem. Gain insights on considering personalization from your customer's perspective, shifting focus to where customers derive value, and investing in driving customer outcomes. Delve into the impact of the pandemic on customer concerns and the importance of becoming customer-obsessed in today's business landscape.