Explore Immanuel Kant's moral theory in this 25-minute lecture focusing on the "Formula of the End in Itself" version of the Kantian Categorical Imperative. Delve into the presentation based on Onora O'Neill's interpretation of Kant's ethical framework. Examine key concepts such as deontology, the categorical imperative and its formulations, and Kant's maxims. Learn how to apply Kant's moral principles through a step-by-step process, including figuring out maxims and determining what matters ethically. Compare and contrast Kant's duty-based moral theory with Utilitarianism, gaining a deeper understanding of these influential philosophical approaches to ethics.