Learn how to create and manage a successful online store using BigCommerce in this comprehensive 43-minute tutorial. Explore the platform's key features, including product management, inventory control, website customization, and marketing tools. Discover how to add physical and digital products, set up variants and modifiers, organize categories, and handle customer orders. Customize your storefront by selecting themes, adding social media links, and optimizing for mobile devices. Dive into marketing strategies, analytics, multi-channel selling, and essential settings for payments, shipping, and taxes. By the end of this tutorial, gain the knowledge to launch and operate a scalable ecommerce business on the BigCommerce platform.