Master Google Ads conversion tracking implementation in this 15-minute tutorial video that walks through setting up tracking with values and configuring variables in Google Tag Manager (GTM). Learn essential steps for creating conversion goals in Google Ads, implementing tracking code through GTM, and configuring necessary variables to accurately measure campaign performance. Discover techniques for tracking conversion values that optimize automated bidding strategies and enhance Performance Max campaigns. Follow along with detailed demonstrations covering the complete process from initial setup to testing, including practical tips for previewing and verifying conversion tracking functionality. Gain access to additional resources for advanced topics like enhanced conversions, ecommerce tracking implementations for various platforms including Shopify and Squarespace, and comprehensive Google Ads fundamentals training.