Explore the challenges of film marketing in this 22-minute video featuring Jon Reiss, a critically acclaimed filmmaker, author, and media strategist. Gain insights into why distribution may be easier than marketing for independent filmmakers. Learn about Reiss's experience with hybrid release strategies and his book "Think Outside the Box Office," which offers a step-by-step guide for film distribution and marketing in the digital era. Discover the concept of the Producer of Marketing and Distribution (PMD) and how it has become a new crew position in independent film. Benefit from Reiss's extensive experience consulting for major studios, film organizations, and festivals worldwide. Understand the importance of connecting with audiences and effectively distributing work in the digital landscape.