Explore the importance of privacy in infrastructure design through this 21-minute conference talk from Conf42 Platform Engineering 2024. Delve into why privacy matters, understand key privacy regulations, and learn core privacy principles. Discover strategies for building privacy-focused infrastructure, including data understanding and lineage. Examine essential privacy practices and measures, and gain insights into privacy investments based on company size. Conclude with key takeaways to implement privacy-aware infrastructure in your organization.