Explore the transformative impact of data science on social media data in this 40-minute conference talk by Jyotika Singh, Director of Data Science at Placemakr. Discover how machine learning, NLP, and data engineering techniques can reveal valuable insights for optimizing profits in high revenue-generating properties. Delve into topics such as AI model building, data science applications in social media, model failures, AI bias, and strategies for overcoming bias. Gain practical knowledge from Singh's extensive experience developing novel solutions for major brands like Sony, iHeartRadio, US Air Force, and HBO Max.