Explore a thought-provoking TEDx talk that challenges the conventional notion of sustainability. Delve into Ed Jimenez's compelling argument for moving beyond mere sustainability towards more impactful and comprehensive strategies. Gain insights from this corporate relations expert as he draws from his extensive experience in the geothermal power industry to illustrate why current sustainability efforts may fall short. Discover how Jimenez's background in law and his passion for environmental stewardship shape his perspective on creating lasting change. Learn why a paradigm shift is necessary and how individuals and organizations can contribute to meaningful environmental and social progress. Reflect on the speaker's call to action and consider how to apply these ideas in various contexts, from personal choices to corporate policies.