Learn how to effectively select and place Electrostatic Discharge (ESD) components to protect your printed circuit boards (PCBs) in this comprehensive video tutorial. Explore the fundamentals of ESD protection, including chip-level vs. board-level protection, ESD standards, and various testing methods. Discover key factors in choosing the right ESD protection components, such as capacitance, protection voltage, and reverse standoff voltage. Examine optimal placement strategies for ESD protection and compare different approaches through simulations. Delve into advanced topics like signal integrity, time domain reflectometry, and S-parameters. Gain insights into modern snap-back ESD protection, on-chip vs. external ESD protection, and techniques for identifying specific ESD protection components for your designs.