Explore the profound impact of culture on brain processing and design approaches in this 37-minute video lecture. Delve into the differences between Eastern and Western design philosophies, examining how geography, language, and cultural norms shape creative processes. Learn about Japanese joinery, visual processing variations, and the historical factors influencing Western and Eastern design traditions. Discover how cultural backgrounds affect design methodologies, question the necessity of singular design visions, and consider the role of copying in different cultures. Gain valuable insights to enhance your understanding of cross-cultural design and apply these concepts to your own creative work.