Explore the critical role of location information in addressing urban challenges through this keynote conference talk. Discover how over 95% of collected data contains locational information and its significance in improving decision-making for governments, inter-governmental organizations, and the private sector. Learn how location-based data assists in managing resources, administering services, and tackling emergencies in urban environments. Gain insights into the latest developments in urban analytics and its potential to shape future policy-making and operational delivery in cities worldwide. Understand the importance of the 'everything happens somewhere' concept and its implications for solving complex urban issues facing our world today.