Explore the challenges and benefits of integrating cybersecurity from the inception of a project in this 25-minute conference talk from BSidesLV. Gain insights from experienced presenters Steve Bichler and Lillian Ash Baker as they share their uncommon perspective on building cyber in from the start. Discover the obstacles faced, including product teams' resistance, lack of established business processes, and the focus on certification rather than secured designs. Learn about the advantages of early cybersecurity integration, such as improved requirements documentation, identification of controls, and building a value chain from the beginning. Understand why incorporating cybersecurity from the outset isn't always a straightforward solution and gain valuable lessons from real-world experiences in this thought-provoking discussion.