Explore a thought-provoking lecture on vaccination decision-making, incorporating social pressure, morality, and cognitive dissonance. Delivered by Ida Ferrara from York University, this 54-minute talk delves into the complex factors influencing individual choices regarding immunization. Part of the Colloquium on Mathematics for Public Health series at the Fields Institute, the presentation examines mathematical models that account for various psychological and social elements affecting vaccination rates. Gain insights into how these interconnected factors shape public health outcomes and policy decisions in the context of immunization programs.