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1
Intro
2
Objectives
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How does one define a product
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If it's not broke let's not fix it
5
Market Fit
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Product performance
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Why do they fail
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Types of Opportunities
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Technology driven ideas
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does it solve an existing customer problem
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Is there an articulated customer need
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Why do you need to turn the idea into a company
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Opportunity driven ideas
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Can a product actually live in multiple of these buckets
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Talk to the customers
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Customer experience
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Key questions to ask
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Key takeaways
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How do we properly conduct client interviews to help define our product market
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do you think jibo would have been successful in japan given the use of robotics
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Product market fit
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How do you avoid overestimating your market due to confirmation bias
Description:
Explore the critical concept of product-market fit in this 59-minute Stanford webinar. Discover how to evaluate whether your product idea is worth pursuing and if there will be sufficient demand. Learn to assess product-market fit, crucial for business survival, and avoid common evaluation mistakes. Delve into topics such as defining a product, market fit, product performance, reasons for failure, types of opportunities, and the importance of customer feedback. Gain insights on conducting effective client interviews, understanding customer experiences, and addressing key questions in product development. Examine real-world examples and discuss strategies to avoid confirmation bias when estimating market potential. Master the essentials of product-market fit to increase your chances of business success.

Understanding Product-Market Fit

Stanford University
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