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1
Introduction
2
Luminary
3
Business Model
4
Look for Opportunity
5
Laurens Story
6
Why Podcasting
7
Challenges
8
Complex Opportunities
9
Summary
Description:
Explore the rapid growth of the podcast market and the launch of Luminary Media in this Stanford seminar featuring CEO Matthew Sacks and co-founder Lauren Perkins. Gain insights into identifying opportunities in the podcasting space, building a team, and launching a product with exclusive content in just over a year. Learn how the company navigated negative headlines and Twitter backlash during their launch week, and discover strategies for addressing common startup mistakes. Delve into topics such as Luminary's business model, the complexities of the podcasting industry, and the challenges faced by new entrants in this evolving market.

Stanford Seminar - Listening to the Market

Stanford University
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