Explore the potential for implementing friendly user testing after Start of Production (SoP) in the automotive industry through this 47-minute conference talk by Philipp Ahmann and Naohiro Nishiguchi from ADIT. Delve into the challenges posed by safety integrity standards for field updates, the motivations driving these updates, and the influence of mobile phone technologies on car features. Examine the role of web services and the mobile industry's entry into the automotive market. Learn about strategies for engaging friendly users to share information and consider the trade-offs between a "fire and forget" approach versus striving for perfection at release. Gain insights into stakeholder considerations, AGL telltale architecture, and the fundamental importance of quality and robustness in automotive software development. Conclude with key takeaways that could shape the future of post-production testing practices in the automotive sector.