Explore the hidden dangers of personal data exposure in this eye-opening conference talk from OWASP AppSec California 2015. Delve into the world of digital privacy and security as Ken Westin, a seasoned security researcher, reveals how seemingly innocuous information can be exploited by both law enforcement and criminals. Learn about tools and techniques used in real-world cases to track individuals, and discover how data breaches compromise personal information. Gain insights into the interconnectedness of devices, the classification of data, and the potential risks associated with everyday technologies like USB drives, GPS, and third-party libraries. Understand the implications of the "Internet of Things" on privacy and discover strategies businesses can employ to protect their customers' sensitive information.