Explore strong authentication methods and their importance in cybersecurity through this AppSec California 2016 conference talk. Learn about the limitations of static passwords, the benefits of one-time passwords (OTP), and various OTP generation methods. Discover the Initiative for Open Authentication (OATH) and its role in developing open-source authentication algorithms. Understand the cost challenges associated with implementing strong authentication and how open-source solutions can make it more accessible to organizations of all sizes. Delve into topics such as credential provisioning, certification programs, and integration architectures. Examine emerging trends in authentication, including adaptive authentication and behavioral biometrics. Gain insights into why certain security technologies fail and how the landscape of authentication is evolving to meet modern challenges.