Explore the power of user groups as gateways to Apache in this insightful 40-minute conference talk by Bob Paulin, an independent consultant. Discover how user groups can be leveraged to promote open source ecosystems, particularly within the Apache Software Foundation (ASF). Learn effective strategies for engaging communities, securing speakers, organizing activities, obtaining sponsorships, and fostering member growth in software communities. Gain valuable insights into successful practices, potential pitfalls, and innovative ideas to enhance your local software community. Delve into topics such as building for the future, Apache's mission, growing the community, mentorship, and the unique challenges of running user groups. Benefit from Paulin's extensive experience with the Chicago Java User Group as he shares practical advice on encouraging open source contributions, organizing hack nights, and running successful user group events.