Explore a thought-provoking keynote presentation that challenges the traditional view of human risk in cybersecurity. Delve into Masha Sedova's expertise as she examines the gap between awareness and action, introduces the concept of human risk through real-world examples, and discusses effective strategies for measuring and mitigating this risk. Learn about innovative approaches to influence security behaviors, including social proof, gamification, and positive reinforcement. Gain insights from corporate studies and security force surveys to understand the impact of human factors on organizational security. Discover a new perspective on empowering individuals to make more thoughtful security decisions and strengthen the overall security posture of organizations.