Explore the impact of naming conventions in cybersecurity through this insightful conference talk from AppSec EU 2017. Delve into linguistic theory to understand how labels like DevSecOps and SecDevOps carry hidden implications. Learn how to leverage naming strategies to enhance security processes and organizational interactions. Examine the success of key DevOps terms such as 'infrastructure-as-code' and their positive connotations. Gain valuable insights into the power of language in shaping perceptions and practices within the field of application security.