Explore a thought-provoking keynote address from APPSEC Cali 2018 that challenges the software industry to scale security efforts. Delve into Eric Baize's insights on fighting advanced threats at their software roots, examining why major security breaches continue to exploit software vulnerabilities despite decades of secure development practices. Learn about short-term strategies for adopting secure software development processes and long-term changes needed in software education, development, testing, governance, and procurement. Gain valuable perspectives from SAFECode's real-world experiences and discover how expanding the security conversation beyond developers can help deliver software security at scale across the entire software ecosystem.