Explore the complex relationship between money and happiness in this thought-provoking 49-minute talk from The Aspen Institute. Delve into fascinating research findings that challenge common assumptions about luxury purchases, advertising, and local experiences. Discover how to reshape your perspective on spending for greater fulfillment as behavioral economist Robert Frank and psychology professor Elizabeth Dunn discuss their insights from books like "Luxury Fever" and "Happy Money." Learn about the connections between income, civic benefits, and well-being, and examine topics such as adaptation, social media's impact, and the role of frugality in contentment. Gain valuable insights on how to make more satisfying financial decisions and understand the interplay between risk-taking and happiness.