Explore a 45-minute conference talk from BSides Chicago that delves into the concept of aligning threats and allies through storytelling. Learn how J Wolfgang Goerlich and Steven Fox present innovative approaches to threat management, branding, and security exercises. Discover the power of story-driven security as the speakers discuss the branding triad, threat modeling techniques, and attack paths. Gain insights into practical examples, including a Target case study, and understand the three levels of story-driven security. This informative presentation offers valuable strategies for enhancing organizational security through narrative-based approaches.