Explore neural and psychological mechanisms of trust in this 18-minute conference talk from USENIX Enigma 2017. Delve into Uma R. Karmarkar's research on how trust functions as both a relational factor and an individual perception in decision-making under uncertainty. Discover the interplay between information and feelings of certainty in persuasion, and learn about optimistic and pessimistic biases in individual choices. Gain valuable insights into the role of trust in communication, persuasion, and collaboration from a multidisciplinary perspective combining neuroscience, psychology, and business.