Explore Instagram's approach to privacy in this 17-minute USENIX Enigma Conference talk by Carrie Jiang, Software Engineer at Instagram. Discover how the social network handles privacy concerns while experiencing rapid user growth and system expansion. Learn about the Data Privacy Framework, its design principles, deployment strategies, and adoption challenges. Gain insights into centralized privacy services, endpoint-level privacy, and data-level privacy measures. Understand key terminology, privacy rules, user privacy policies, and delegation processes. Examine edge privacy, field privacy, deployment techniques, and policy inference methods. Conclude with valuable lessons learned in maintaining user trust and control over information in a rapidly growing social media platform.