Explore the delicate balance between personalization and privacy in technology through this thought-provoking 57-minute talk by computer scientist Jennifer Golbeck. Delve into the complexities of user modeling, recommendations, and personalization techniques, while examining their potential benefits and risks. Gain insights into how algorithms can uncover personal information, often beyond users' awareness. Investigate critical issues surrounding consent in ethical technology and privacy, especially when users cannot explicitly state their preferences. Learn about "The Creepy Factor" and strategies for reconciling user concerns with the advantages of personalized technology. Discover regulatory responses, data protection methods, and reporting practices for usage patterns. This comprehensive discussion, presented by an ACM Distinguished Speaker and TED Talk presenter, offers valuable perspectives on navigating the fine line between enhancing user experiences and safeguarding individual privacy in the digital age. Read more